I Don't know the relevant issue,but a couple of years ago Arriva North West and Wales ( Chester) / Flintshire County was featured with an operation around Connah's Quay.
The service used the ( then) ubiquitous Optare Alero, dedicated staff from Chester depot were supplied by Arriva. The service was a success and satisfied a need, I believe it encouraged new custom ( although I was not involved).
The launch of the service was publicised in "Arriva Now !" the in house magazine.
Additionally, had you ever heard of Godfrey Abbott/ GMT dial- ride based in Sale, Greater Manchester? about 1975 /6 This was a pioneering service using Bedford CF/ Williams Red Rose 17 seaters, Johnson fare box and Storno radio dispatching. it was mainly off peak,and aimed at residential traffic but was a pilot for various proposal
Hope this is of help?